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Delicate, bright and yet elegant - we love pastel colors because the soft shades put you in a good mood and are simply a real feast for the eyes. For this reason, this month we are devoting ourselves entirely to pastel colors and would like to show you with our #postcardsofthemonth what power these delicate colors have!

This year has been a rollercoaster of emotions, the economy and social gatherings. It still hasn't gotten any easier, but no one should let that take away their optimism. The year is finally drawing to a close and now it's time to snuggle up in the cozy nest of your own four walls to recharge your batteries for a better year ahead. Since we can't cheer up all of our loved ones with a hug right now, we've put together our #postcardsofthemonth for you to send uplifting and relaxing vibes to all of those you can't meet in person at the moment.

Endless sandy beaches, rough winds, the sound of the sea, mystical forests and people who enjoy life. Our PICKMOTION photographer @lioliene also has the coast in her heart. Today you can find out more about her and her passion for creating beautiful moments.

Today we present to you the "Wohnraum" in Frankfurt am Main. A #coolshop for trendy home textiles, upholstered furniture, lights and atmospheric accessories. This is where style and atmosphere are created for your own four walls in an urban environment, because the individual combination of nature, handcraft, sustainability and innovation ensures a multifaceted variety of designs and a special, customer-oriented shopping experience.

Papelito has been around for a good quarter of a century and is located on Cologne's student mile: Zülpicher Straße. With a colorful mix of stationery, design, kitsch and knick-knacks, the cute shop delights those who like to browse.

Pastel tones, colorful and floral compositions mixed with everyday objects and you have the bright, photographic designs by @mimivelarde. Mexican soul and creativity paired with minimalist timelessness. Check out our #pckphototalk with Noemi Velarde and get inspired to bring some color into your life.

A month full of colors, important social and political movements, but also full of positive vibes and good humor – we celebrate empowerment for the good and beautiful in the world with our #postcardsofthemonth.

Some of the best vines in Germany grow here, the wine queen is chosen here every year and there is a beautiful, historic old town with castles and palaces that surround the city and were once the scene of the beginnings of the democracy movement of the 19th century. Here in Neustadt an der Weinstraße there is also something extraordinary - a small #coolshop of a special kind - the buschwerk.

A stationery store with tradition for a quarter of a century, complemented by the modern advantages of a concept store, this shop makes the hearts of all visitors beat faster.

May is a real family month – Mother's Day is just around the corner and Father's Day is getting closer and closer. Reason enough for us to celebrate family life with our #postcardsofthemonth.

The last two months have been tough - not just for each and every one of us as private individuals, but also especially for the economy and especially for the retail sector. The necessity of almost all shops closing due to the current situation naturally led to enormous losses in sales and in some cases even threatened economic existence. In order not to disappear completely from the scene, creative ideas and extraordinary service measures were needed so that all the wonderful products could continue to find their way to customers despite the closure. So we asked a few of our #geilerladen members how they are best coping with the situation.