DER KRISE ZUM TROTZ – #PICKMOTIONLOCALS

DESPITE THE CRISIS – #PICKMOTIONLOCALS

Jul 10, 2024Lorenz Hartmann

Ornamental Palace Wiesbaden

My shop is in Biebrich, the largest district of Wiesbaden. Close to Biebrich Castle with its park and the banks of the Rhine.

I have had my own online shop since 2013 and previously sold on eBay.
During the crisis, it was and is important to me not to fall into complaining mode. We as businesses can still sell something via pickup and delivery; unfortunately, this does not work for many others. It is important to keep in touch with customers and stay positive - this is easier if you live in the same neighborhood and meet people while walking or shopping.
Social media and all platforms that offer help and voucher sales are particularly helpful here. I also offered to include postcards with a personal greeting when sending. I used the closed time to redecorate and repeatedly pointed out that items from the shop window can be ordered - via Business WhatsApp (i.e. the business landline number), email, Facebook, Instagram or by phone.

WhatsApp was very helpful because it was easy to work with photos. Customers responded well to this. Many local customers now browsed the online shop more and often asked about items that they had had their eye on some time ago.

I think the most important thing is to remain optimistic and to show this to customers, because they come to our stores to do something good for themselves or others and that has to be a positive experience. Perhaps we special stores will emerge from the crisis stronger because many people now appreciate having something like this in the neighborhood more.

wwww.zierpalast.de

LIFE:ART Bünde

My “shop” is located in Bünde-Muckum, outside the city.
It is primarily an online shop, however. However, since local customers would like to browse products in person, there is a small exhibition that is open by individual (telephone) arrangement. Small events also take place in corona-free times, but that will take a while. Orders can be placed online, by email or by phone (10 a.m. to 6 p.m. Monday to Friday) at any time. From now on, individual customers can also visit the exhibition again.

I am currently offering a free delivery service within Bünde, and free shipping throughout Germany in April.
Since I am still not found very often on the Internet, the demand is not overwhelming, but it is now becoming a bit more.

I am happy for all the small, owner-operated businesses that have now been allowed to reopen. We just have to hold on together and look forward positively. Together we will get through this! I would like to thank "PICKMOTION" for their great ideas and offers of help! I will continue to do my best to give my customers some nice moments. For me personally, a strong family bond is the biggest help at the moment.

www.lebens-art.shop

Woodworm Lauchringen

Our shop is located in Lauchringen, a small but nice town near the Swiss border.
Unfortunately, we don't have an online shop yet, but while we had to keep the store closed, we offered an online service, which means we gave advice over the phone, were available via Instagram, Facebook, WhatsApp and email. We took photos of the products for our customers so they could get a better idea and then delivered the purchases in the evening. It was all very well received. That's why we continue to offer this special and very personal service.
We can only recommend that you finally implement ideas that you may have had for a long time and perhaps even tackle completely new ideas and concepts. With perseverance, strength and optimism, we will overcome this crisis. Everything will be fine.

www.holzwurm-toyshop.de

We are pleased to see that the retail sector is not letting itself be defeated and that many small, owner-operated shops are finding creative ways to continue to make their customers happy and to give them beautiful, special moments. We are supporting this with our #PickmotionLocals campaign, with which we draw attention to the shops' offers and services on our social media channels (especially Instagram). Do you also want to be part of the campaign? Then take a look here and tag your offers with #PickmotionLocals .

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