“No matter how bad things are going – fries always taste good” was a Twitter message that inspired Henriette 6 years ago when she unexpectedly lost her job and was devastated. She then created a new Instagram account – @frailfail. “I was looking for an alliteration that summed up my situation. I felt like I had failed and I needed a change!”
@frailfail is an account with a red and white color scheme and addresses failure from time to time. The creations #einmalpommesrotweißbitte and #lonelypylony appear regularly. Henriette also cares about the texts, she writes longer captions than usual - "I like depth," she says. In 2014 she landed on the suggested user list with the blessing of followers and today there are a few collaborations with well-known brands on the account - IKEA, le petit bateau, fleurope... She still doesn't want to call herself an influencer, preferring to be a "creative concepter".
She is no longer completely convinced by the community idea. The homogeneity of Instagram, the interchangeability of images, the inscrutable algorithm for posts and the many possibilities for manipulation are a turn-off. When Instagram stories came along, “my world view was destroyed - typical Mark Zuckerberg”. But now she enjoys observing how differently the tool is used: “Influencers” prefer a static camera, private users show and tell a lot more.
Henriette is a trained packaging engineer, was born in Thuringia, grew up in East Berlin and had her first simple plastic camera as a child. “It’s not the technology that makes a good photo,” she is still convinced today. “A good eye and an understanding of image composition are more important.” Her own photos tend to be snapshots – “with her hand half on the fuse of passers-by.”
Henriette's favorite Igers
@oh.ladyfox because the stewardess does yoga, is mindful and gives music tips.
@heimatpttential because she tells stories with depth and has discovered traveling alone.
