WHERE EXACTLY IS YOUR STORE? AND WHAT DOES IT LOOK LIKE?
Our shop is located in Zirndorf, a beautiful and historic small town just outside the western gates of Nuremberg, where half-timbered houses and sandstone buildings dominate the townscape. Our shop is not far from the Bibert, the river that runs through the town, and is easily accessible, right on one of the main roads. We at "erlebe wigner!" are a fashion and lifestyle store with our own restaurant, a cultural stage and a workshop and studio space.
WHAT IS THE BASIC CONCEPT OF YOUR STORE?
In an increasingly complex, over-communicated, consumer-critical but also consumer-pressured world, the design of the stationary store as a "third place" offers a great opportunity for differentiation. We are consistently developing the department store into a temporary personal living space for our guests. In the experience concept, we combine the longing for truthfulness, authenticity, approachability with entertainment that shows honest feelings, uses real materials in the store design and is a soul massage in stressful everyday life. In our store, we dissolve boundaries by merging several processes that previously only occurred separately. As an owner-managed company with around 55 employees, our concept store offers over 100 different events and workshops every year. Customers can experience the intermedial connection between literature, acting, music, fine art and workshops in an incomparable way. The conversation, the direct contact between artists and spectators, employees of the store, who also lead workshops for customers, is unique in this form in Germany and has been very successful for many years. Our maxim is to take people out of their everyday lives and let them dream. Our store is also a successful art and culture venue that is highly valued by both artists and our customers. The total area of the concept store is 2500m2, of which 500m2 can be converted into an event space thanks to our hybrid usage concept. Almost three years ago we founded the association "Kunst und Kultur erleben Zirndorf eV", which now has 2,279 members.
WHAT IS SPECIAL ABOUT YOUR SHOP? HOW DO YOU USE THE ADVANTAGES OF STATIONARY RETAIL? HOW DO YOU DIFFERENTIATE YOURSELF FROM OTHER STORES AND/OR WEBSHOPS?
Only very few companies can differentiate themselves from the competition through product and service. As soon as the customer is faced with a choice and does not see any difference in the product and service level, the customer will naturally choose the cheapest provider. Therefore, companies must be able to continuously delight the customer with moments of surprise. To successfully differentiate themselves from the competition, an emotional connection with the customer is therefore necessary. Here we convince through personality, excellent performance and a curated range with added value for the customer. And we also have a really great magazine for our customers.
HOW DO YOU THINK YOU FIT INTO PICKMOTION? HOW DID YOU FIND OUT ABOUT PICKMOTION?
experience wigner! x Pickmotion: refreshingly different is the common denominator here.
WHAT DO YOU LIKE PARTICULARLY ABOUT PICKMOTION? WHICH PRODUCTS DO YOU LIKE BEST?
We and especially our customers are fans of PICKMOTION postcards. With the unmistakable style of instant photography, the cards evoke emotions and create a positive moment of surprise with their message.
Do you happen to be in Zirndorf or near Nuremberg and are you looking for special products in an extraordinary setting that will make your heart beat faster? Or do you want to find beautiful postcards and magnets that will put a smile on the faces of your loved ones? Then you shouldn't miss the opportunity to stop by erlebe wigner! If you're not really nearby but would like to know where else you can find our products, just take a look here .
experience wigner!
Albrecht-Dürer-Strasse 66
90513 Zirndorf
www.erlebe-wigner.de
